Per Fulfillment si riferisce al processo di preparazione e consegna dell’ordine di un cliente. Mentre le società di cataloghi e le operazioni più grandi in genere sono attrezzate per gestire da sole l’evasione degli ordini dei clienti, le società di e-commerce e le piccole imprese spesso affidano questo aspetto dell’attività ad aziende specializzate nell’evasione.
Il Fulfillment si riferisce al processo di preparazione e consegna dell’ordine di un cliente. Mentre le società di cataloghi e le operazioni più grandi in genere sono attrezzate per gestire da sole l’evasione degli ordini dei clienti, le società di e-commerce e le piccole imprese spesso affidano questo aspetto dell’attività ad aziende specializzate nell’evasione dell’e-commerce.
Il processo di Fulfillment
Spedire l’ordine di un cliente spesso comporta molto più che semplicemente metterlo in una scatola e consegnarlo all’ufficio postale. Le società di logistica si occupano di:
• Immagazzinare o immagazzinare il prodotto oi suoi componenti
• Produzione o assemblaggio del prodotto, ad esempio fotocopiare pagine di un raccoglitore di materiali o copiare un CD da spedire
• Imballaggio dell’ordine in una busta o in una scatola
• Etichettatura dell’ordine per la spedizione
• Spedendolo utilizzando uno dei principali corrieri, come FedEx, UPS o il servizio postale
• Avvisare il cliente via e-mail che il suo ordine è in arrivo
• Elaborazione dei pagamenti e trasferimento di fondi all’azienda
Ha senso esternalizzare?
Per molte piccole imprese, la decisione di esternalizzare dipende dal tempo. Non solo se hanno il tempo di preparare e spedire gli ordini dei clienti, ma se riescono a spedirli in modo tempestivo e coerente.
Se all’improvviso ricevi un grande afflusso di ordini, la tua azienda dispone delle risorse per produrre, imballare e spedire tutti gli ordini abbastanza rapidamente da soddisfare i clienti? Oppure ha più senso affidare l’intero processo, e la responsabilità, a un’azienda specializzata in fulfillment?
L’altro problema è lo spazio. La tua azienda ha lo spazio disponibile per immagazzinare quantità dei tuoi prodotti per soddisfare la domanda dei clienti? Oppure è meglio destinare quello spazio a qualche altro uso? Solo tu puoi rispondere a questo.
Un’altra considerazione è la qualità costante. La tua azienda è in grado di fornire costantemente ai clienti la stessa qualità affidabile del prodotto finito? Oppure uno specialista dell’adempimento sarebbe in grado di farlo meglio? Potrebbe dipendere dall’azienda.
Come vengono pagate le aziende di fulfillment?
Ogni centro logistico ha una struttura tariffaria e capacità diverse. Alcuni possono gestire articoli di moda, cosmetici, prodotti di bellezza, integratori alimentari, prodotti dietetici, calzature o masterizzare CD e DVD, mentre altri possono immagazzinare prodotti finiti e spedirli come ordinato.
Molte società di logistica addebiteranno costi per pezzo fino a una quantità prestabilita, in modo che tu possa confermare in anticipo che ogni ordine sarà comunque redditizio per te, anche dopo la spedizione. Maggiore è la quantità, minore è il costo per pezzo.
Qual è un esempio di processo di evasione degli ordini?
Un esempio di processo di evasione dell’ordine sarebbe il seguente:
1. Ricevi ordine: l’ordine viene ricevuto dal cliente e inserito nel sistema.
2. Pick and pack: gli articoli ordinati vengono prelevati dal magazzino e imballati in scatole.
3. Fattura: viene creata una fattura per il cliente.
4. Spedizione: l’ordine viene spedito al cliente.
5. Conferma della consegna: il cliente viene informato della consegna e gli viene chiesto di confermare la ricezione.
6. Chiudi ordine: l’ordine viene contrassegnato come completato nel sistema.
Qual è la differenza tra spedizione e Fulfillment?
La spedizione è il processo di trasporto di merci da un luogo a un altro. Il Fulfillment è il processo volto a garantire che tutte le misure necessarie siano intraprese per consegnare la merce al cliente. Ciò include l’imballaggio, l’etichettatura e l’organizzazione della consegna della merce da parte di un corriere. Implica anche la fornitura del servizio clienti, il monitoraggio degli ordini e la gestione dei resi.
eShop Logistic logistica ecommerce, logistica retail, logistica omnichannel, magazzinaggio, stoccaggio, spedizioni, trasporti, gestione resi, servizi a valore aggiunto, logistica italia. Ecommerce logistic, retail logistic, omnichannel logistic, warehousing, storage, shipments, transportation, return management, returns management, logistic italy, value added services.
Per maggiori info: https://www.eshoplogistic.com
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