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Logistica eCommerce Italia Europa Mondo

logistica ecommerce, logistica e-commerce

Logistica dell’e-commerce: perché, cosa e come

Tutto ciò che devi sapere sulla logistica dell’eCommerce. Ottimizza la tua logistica e-commerce di approntamento degli ordini e il tuo magazzino utilizzando il migliore 3PL (eShop Logistic 😊) per migliorare l’esperienza del cliente e aumentare le vendite.

“Il confine tra disordine e ordine risiede nella logistica”.

Immagina questo: hai lanciato un sacco di campagne di marketing e hai ottenuto molte più vendite questo mese. I tuoi numeri continuano a salire. Stai lavorando con un marketer di prim’ordine e presto dovrai ordinare più prodotti.

Le tue prossime sfide sono: come continui a evadere ogni ordine in tempo? Come gestisci tutti i nuovi ordini in arrivo mantenendo i tuoi elevati standard?

Ciò che devi fare è acquisire una buona padronanza delle tue operazioni logistiche e impostare tempestivamente i processi, in modo da poter continuare a far crescere la tua attività.

In questo post analizziamo nel dettaglio ogni aspetto della logistica dell’e-commerce: cosa funziona, cosa no e quali strumenti utilizzare.

Cominciamo.

Cos’è la logistica dell’eCommerce?

La logistica e-commerce si riferisce ai processi coinvolti nell’immagazzinamento e nella spedizione dell’inventario per un negozio online o un marketplace. Ciò include la gestione dell’inventario, la determinazione dei prezzi, l’imballaggio e la spedizione degli ordini online.

Con la crescita di un’attività di e-commerce è fondamentale disporre di un sistema che consenta di tenere traccia di tutti gli ordini e di garantire che ogni ordine venga consegnato nel posto giusto e nei tempi previsti.

In breve, la logistica ecommerce è un processo che inizia con l’acquisizione dell’inventario dal produttore o dal fornitore e termina direttamente presso la porta del cliente.

Diamo un’occhiata ai vari aspetti dell’evasione degli ordini e alle fasi della supply chain.

Le 5 parti della catena logistica dell’eCommerce

  1. Fornitori

I fornitori o produttori sono aziende che creano il prodotto e lo spediscono ai centri di distribuzione. Se il marchio fa dropshipping, il fornitore invia il prodotto direttamente al cliente. Altrimenti, il marchio effettua un ordine all’ingrosso e lo immagazzina in un magazzino, quindi lo spedisce ai clienti man mano che arrivano gli ordini.

  1. Centri di evasione degli ordini

Un centro di evasione ordini è un grande magazzino che detiene l’inventario vicino alla sede del consumatore finale. Imballano e spediscono ogni prodotto non appena un cliente effettua un ordine. Questa struttura può essere di proprietà o in leasing dell’attività di eCommerce (centro di evasione ordini dedicato) o interamente gestita da un fornitore di servizi logistici di terze parti (3PL). Ad esempio, Amazon ha i propri centri di evasione ordini per i marchi che utilizza per evadere gli ordini in un programma chiamato Fulfilled by Amazon (FBA).

  1. Centri di distribuzione

Se un’azienda di eCommerce è abbastanza grande, può usare hub di distribuzione per suddividere l’inventario tra diversi magazzini o modalità di trasporto. Può scegliere di usare magazzini separati per i suoi ordini B2B e DTC perché richiedono imballaggi o destinazioni di spedizione diverse.

  1. Impianti di smistamento

Si tratta di strutture che smistano i prodotti per operazioni di commercio elettronico su larga scala che movimentano grandi quantità di prodotti.

  1. Vettori

I corrieri sono aziende che trasportano il prodotto alla destinazione finale. In Italia, sono BRT, GLS, Poste Italiane, DHL ed altri. Prendono il pacco dal centro di distribuzione o dal magazzino e lo trasportano al cliente tramite camion o aereo. In alcuni casi, un marchio può utilizzare i propri corrieri privati per una consegna più rapida.

Tipi di logistica dell’eCommerce

Esistono diversi modi per gestire la logistica del tuo e-commerce.

Logistica interna

Gestire la logistica del tuo eCommerce internamente significa gestire tu stesso la tua supply chain. Ciò significa tracciare le spedizioni dal fornitore al magazzino e ai vari centri di distribuzione o strutture di smistamento che potresti avere. Significa anche utilizzare l’analisi della tua piattaforma di eCommerce e rilevanti costi di investimento

Dropshipping

Qui è dove il fornitore o il produttore invia il prodotto direttamente al consumatore. Questa è un’opzione molto più economica perché elimina i costi di magazzinaggio, ma aumenta notevolmente i tempi di consegna in alcuni casi, soprattutto quando si tratta di spedizioni internazionali. Pensa: acquistare custodie per iPhone dalla Cina da un marchio e aspettare 2 mesi perché arrivino al tuo cliente.

3PL

I fornitori di servizi logistici terzi gestiscono ogni parte del processo logistico in modo che tu non debba farlo. Offrono monitoraggio dell’inventario, gestione dei fornitori, magazzinaggio e imballaggio. Alcuni 3PL hanno persino reti nazionali di magazzini che consentono loro di offrire spedizioni in 1 o 2 giorni.

3 parti vitali per migliorare la gestione logistica

Potresti pensare: ci sono così tante parti in movimento! Su cosa mi concentro per prima cosa?

Cerchiamo di semplificare le cose.

Ecco i tre aspetti del processo logistico su cui ogni azienda di e-commerce dovrebbe concentrarsi:

Gestione dell’inventario

Gestire il tuo inventario significa tenere traccia di tutti i tuoi prodotti e conoscerne la posizione e le quantità. Quale magazzino/i contiene quali SKU e tracciamento delle spedizioni tra diverse sedi. Si tratta anche di sapere quali SKU stai esaurendo e quando dovresti riordinarli.

Stoccaggio e magazzinaggio

Questa è la parte più costosa del processo logistico. Ci sono molte cose da prendere in considerazione quando cerchi la giusta soluzione di stoccaggio per i tuoi prodotti. Questo include cose come:

  • Dove conservare strategicamente vari articoli vicino ai consumatori finali
  • Trovare una soluzione per oggetti ingombranti o di grandi dimensioni
  • Trovare i migliori magazzini da utilizzare per ciascuno dei mercati in cui vendi

Evasione degli ordini

Da quando Amazon ha lanciato la spedizione in 2 giorni, le aspettative dei clienti sono cambiate. Ora, i marchi più importanti offrono opzioni di spedizione più rapide e evadono gli ordini molto più velocemente. L’intero processo prevede l’elaborazione degli ordini, la spedizione dell’ordine, il calcolo del costo di spedizione e l’utilizzo dei principali corrieri per la consegna dell’ultimo miglio.

Migliorare il processo di evasione degli ordini richiede spesso di distribuire i magazzini in modo che siano situati in posizioni strategiche più vicine ai clienti. Il consumatore moderno si aspetta un processo di consegna senza intoppi con 3-5 giorni di consegna al massimo.

Il metodo più diffuso per gestire gli ordini di un moderno eCommerce è affidarsi a un 3PL. Ecco perché.

Vantaggi dell’utilizzo della logistica di terze parti (3PL)

I titolari di attività di e-commerce preferiscono utilizzare aziende di logistica di terze parti. Infatti, il mercato globale 3PL era valutato a $ 2.027,71 miliardi nel 2023.

Gli studi dimostrano che i commercianti si affidano sempre di più ai 3PL e ne traggono valore:

  • L’86% dei rivenditori ha affermato che l’utilizzo di 3PL ha migliorato il servizio clienti.
  • Il 75% ha affermato che i 3PL hanno comportato un risparmio complessivo sui costi.
  • I 3PL sono più spesso utilizzati per il trasporto nazionale (86%), l’immagazzinamento (66%) e la spedizione di merci (44%).
  • Ecco alcuni dei motivi per cui i rivenditori online preferiscono utilizzare i 3PL per l’evasione degli ordini del loro eCommerce.
  • Spedizione il giorno successivo e in 2 giorni
  • Le aspettative dei clienti sono cambiate radicalmente quando Amazon ha iniziato a offrire la consegna in giornata, il giorno successivo e la spedizione in 2 giorni (cosa mai vista nella storia dell’eCommerce). Molti altri negozi online e marketplace si sono uniti al carro per offrire un’esperienza cliente che potesse eguagliare quella di Amazon.
  • L’era delle spedizioni in 10 giorni è finita perché posti come Walmart e HomeDepot hanno iniziato a offrire spedizioni espresse in 2 giorni e costi di spedizione più bassi.
  • In passato, era possibile solo se si utilizzava FBA, ovvero la gigantesca rete di magazzini di Amazon. Ora ci sono 3PL che hanno una rete distribuita di strutture proprie, ed operatori di logistica b2c, d2c e b2b quali eShop Logistic.
  • Tempi di spedizione più brevi e consegne puntuali richiedono una rete di distribuzione di magazzini in tutto il paese. È troppo costoso costruirne uno proprio, ecco perché i negozi online preferiscono utilizzare un 3PL che abbia la propria rete logistica.
  • Più dati e informazioni preziose per la crescita aziendale
  • Uno dei principali vantaggi dell’utilizzo di un’azienda di logistica di terze parti è l’automazione del software che fornisce. Le 3PL utilizzano software che semplificano il processo logistico e forniscono molti dati e informazioni in tempo reale su ogni aspetto dell’evasione degli ordini dell’eCommerce. Possono aiutare i marchi a trasformare informazioni preziose in attività praticabili.
  • Ad esempio, il software logistico potrebbe aiutare un rivenditore a rendersi conto che ha bisogno di aprire più punti vendita in aree strategiche o codici postali specifici. Potrebbe aiutare a ridurre l’inventario in eccesso, migliorare la gestione del magazzino e aiutare le aziende a essere più ecologiche semplificando i processi di riciclaggio e reso.
  • Migliori processi di reso

Migliori processi di reso

I 3PL semplificano la gestione dei resi per le aziende di eCommerce medio-grandi. È qui che i rivenditori online e i negozi fisici differiscono. Gli studi dimostrano che il tasso di reso dei negozi di eCommerce è almeno del 48%, rispetto all’8,89% dei negozi fisici.

Ciò non è dovuto a clienti insoddisfatti, ma più in larga parte al fatto che non è possibile indossare o provare i prodotti online prima di acquistarli. Quindi molti clienti acquistano grandi quantità di prodotti con l’aspettativa di restituirne uno se non vanno bene o se non gli piace molto lo stile.

Ciò crea un serio incubo logistico per i rivenditori online. I 3PL possono aiutare i marchi a migliorare il processo di reso e garantire che funzioni senza intoppi.

Scalabilità

I servizi di evasione degli ordini di terze parti hanno stabilito relazioni con fornitori, corrieri regionali e produttori. Possono aiutare in ogni punto della supply chain dell’eCommerce collegando i marchi al fornitore, al corriere o al partner di evasione degli ordini giusto.

Possono anche ottenere sconti sulla spedizione, abbassare i costi di consegna e migliorare la consegna dell’ultimo miglio. Tutto questo si traduce in maggiori profitti, una migliore esperienza del cliente e un potenziale più elevato per raggiungere una rapida crescita.

Conclusione

La gestione della logistica è una parte cruciale di ogni attività di e-Commerce. Richiede una rete di partner di evasione degli ordini lungo l’intera catena di fornitura. Richiede anche un partner logistico di eCommerce esperto, un servizio di evasione degli ordini di terze parti e un software che automatizzi gran parte del processo per te.

Una strategia di evasione degli ordini davvero valida non si crea da un giorno all’altro. Guarda le esigenze della tua azienda e inizia a ottimizzare la tua supply chain passo dopo passo. Se assembli il team giusto di partner e ti concentri sul soddisfare le aspettative dei consumatori, allora vincerai, ogni volta.

Utilizzi Amazon FBA? Hai bisogno di aiuto per migliorare i tuoi processi e aumentare le vendite? Parla con uno dei nostri esperti specialisti eShop Logistic.

Cerchi una logistica ecommerce italia? cerchi una logistica e-commerce italia? cerchi un operatore di supply chain italia? cerchi soluzioni operative per full outsourcing? cerchi gestione dei resi online? cerchi gestione resi ecommerce? contatta eshop logistic srl

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