What is the difference between Marketplace and eCommerce?
eCommerce generally refers to all online retail sales and can take place on the e-commerce site or on a marketplace.
A Marketplace can aggregate multiple third-party sellers and function as an online storefront.
An eCommerce site sells through its own online platform.
Similar to traditional brick-and-mortar retail stores, marketplaces attract shoppers with their wide assortment of inventory.
It can be difficult to attract the volume of digital “traffic” to your site that major marketplaces do, but you have no competitors on your e-commerce site.
That’s why it’s important to match marketplaces and sales through your dedicated e-commerce website in your multi-channel e-commerce strategy.
Managing multiple e-commerce marketplaces
Each e-commerce marketplace is unique with its own content requirements, marketing features, and payment options, not to mention the community surrounding the marketplace and the items that are most important to shoppers who browse there.
Below, we’ve outlined 3 major ecommerce marketplaces to help you decide which channels to launch first.
Amazon
As the largest e-commerce marketplace in the world, Amazon is an obvious first stop for most merchants. Many shoppers actually start their shopping journey on Amazon, and even if they head to another channel to make the purchase, they still use Amazon as their price control and delivery standard. Indeed, the so-called “Amazon effect” has long driven consumer expectations for 1- or 2-day delivery, to the extent that merchants who do not offer this option are no longer competitive.
Amazon is, however, a highly saturated marketplace, making it essential for sellers to win the buy box by setting competitive prices and guaranteeing 1-2 day delivery via FBA or SFP.
The Prime badge attracts attention at the top of the sales funnel and attracts loyal Prime customers who typically spend double the money per year on the site compared to non-members.
Since Amazon is the current industry leader, most platforms, whether multi-channel sales software or fulfillment partners, will integrate with it, allowing you to automate many of the day-to-day functions of managing your listings.
A quick overview of Amazon’s logistics offerings and inventory visibility may give some sellers pause and consider prioritizing a strategic logistics partner. Finding a partner who is committed to your company’s success and cares as much about your KPIs and customer satisfaction as you do can make the difference between logistics being a squeaky wheel or a revenue driver for your company.
THE ADVANTAGES OF WORKING WITH WWW.ESHOPLOGISTIC.COM
WWW.ESHOPLOGISTIC.COM can provide an e-commerce logistics solution in Milan, or e-commerce logistics in Parma, or else , e-commerce logistics in Parma, or even e-commerce logistics Turin , or in any case more global b2c logistics solutions italy , and also Fulfillment for Europe or b2c logistics parma, complete end-to-end international shipping for markets and sellers, whether the package goes from one side of the city to the other or to the other side of the world!
Advantages for marketplaces
- Buyers are more likely to shop on the marketplace, as logistics and shipping processes become consistent regardless of the seller
- Sellers are encouraged to work through the marketplace, as they have access to simpler and cheaper logistics, supply chain, domestic and international shipping services
- More reliable shipping methods, leading to a better seller and consumer experience
- Leverage shipping volume to get discounts, meaning rates are reduced across the board
Benefits for sellers
- The opportunity to sell internationally, when previously this may have seemed daunting
- Marketplace-branded tracking portal adds credibility and trust to buyers
- Lower logistics and shipping rates and faster shipping options, with online tracking and visibility
- Encourage repeat purchases and improve seller score on the marketplace
Benefits for buyers
- Comprehensive online order tracking through the Marketplace-branded portal offers peace of mind and a reliable purchasing method
- Guaranteed deliveries, including fragile, high-value or unique items from independent sellers
- A reliable marketplace with diverse sellers and products, as well as consistent shipping options
eBay
eBay is a legacy e-commerce marketplace and one of the first in the industry and remains one of the largest. Most consumers immediately think of eBay’s original auction pricing structure, but the site has long since added the fixed price option.
Some sellers appreciate the ability to choose between the two pricing options, but the auction model will likely require too much oversight for a growing e-commerce business. Another point to consider when comparing eBay to Amazon is that eBay itself is not a seller like Amazon is. Many merchants believe it is becoming increasingly difficult to compete with Amazon’s private label brands.
In addition to offering a comprehensive membership program like Amazon Prime, eBay has a Fast ‘N Free badge program for sellers that offers free shipping, a fast delivery option, same-day or 1-day handling, and tracking information for all shipments. In addition to the attention-getting badge, sellers enrolled in this program will also be entitled to seller protection on orders that do not meet guaranteed delivery times, as long as the order was fulfilled on time.
Shein Market
Shein has established itself as a fast fashion retailer and pioneer of the consumer-to- manufacturer (C2M) business model .
It is trying to expand its product catalog and increase the number of sellers by inviting successful Amazon sellers to list on its marketplace, often offering free advertising and waiving referral fees for a time to sweeten the deal.
Although Shein is growing rapidly, it will need to differentiate itself from Amazon in order to compete.
As purchasing habits and sales processes change, it’s essential that the vendors that support those processes keep up with the latest trends and can evolve their business models in response. Marketplaces are predominantly driven by large numbers of independent sellers such as arts and crafts sellers, hobbyists and boutique merchants – and we believe they should be able to take advantage of the large volumes they collectively ship.
Frequently asked questions
What are marketplaces in e-commerce?
E-commerce marketplaces are online shopping environments that aggregate products from multiple brands onto a single platform. The most famous example is Amazon, which has a diversified sales strategy. Its marketplace includes its own line of proprietary products (Amazon Basics), first-party products (purchased in bulk by brands), and third-party products (brands retain ownership of the inventory and list it themselves on the marketplace).
What is an example of an e-commerce marketplace?
Amazon is the most common example of an e-commerce marketplace, but many other retailers have launched e-commerce marketplaces in recent years.
What is the most popular online marketplace?
Amazon is the most popular online marketplace with 76% of online consumers having made at least one purchase from Amazon in the past year.
Shopify an example of e-commerce or a marketplace?
Shopify is an example of ecommerce that allows brands to sell on their own ecommerce site.
AN END-TO-END SOLUTION
The key to all these benefits is that the entire process of logistics and shipping services are completely managed by WWW.ESHOPLOGISTIC.COM , regardless of the couriers used, giving marketplaces the advantage of scale, even if they work with perhaps thousands of individuals. sellers.
From the seller’s point of view, the entire process is made extremely simple: by the possibility of customizing the logistical experience of order preparation, packaging or even return management (reverse logistics ) with the possibility of printing shipping labels based on to the buyer’s preferred delivery method and therefore the possibility of delivering parcels to the local postal service or collecting the items every day. The method usually depends on daily volume, but can be flexible to meet each seller’s needs. We then choose the most appropriate delivery route, taking advantage of the high-volume agreements we have with multiple couriers around the world, to ensure the best possible rates for the seller.
From here on, sellers can track the package anywhere in the world via their marketplace’s branded portal, until it is safely in the hands of their buyer. This helps ensure not only repeat business, but also excellent reviews, which is extremely important for online sellers.
WWW.ESHOPLOGISTIC.COM provides a global infrastructure, consisting of multi-user, multi-client logistics facilities , across much of the world, with 24/7 customer service centers that use cutting-edge technology to track shipments at all times. Individual services include:
WWW.ESHOPLOGISTIC.COM Italian Logistics Leader
- Inbound logistics
- Storage and warehousing services
- B2B logistics services and B2C, D2C, DTC logistics services
- wholesale logistics services ,
- Picking services, Packing services , Order management,
- Special and customized packaging actions
- Gift packages, Christmas packages, insertion of greeting cards
- Kitting services , management of registration numbers and deadlines
- Online returns logistics management, e-commerce returns logistics management ,
- Value-added logistics services.
- Shipping
- Logistics consultancy and supply chain consultancy.
WWW.ESHOPLOGISTIC.COM can provide an e-commerce logistics solution in Milan, or e-commerce logistics in Parma, or else , e-commerce logistics in Parma, or even e-commerce logistics Turin , or in any case more global b2c logistics solutions italy , and also Fulfillment for Europe or b2c logistics parma, complete end-to-end international shipping for markets and sellers, whether the package goes from one side of the city to the other or to the other side of the world!
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